Unveiling false solutions to the plastic pollution crisis
Hiding behind their “sustainability masks” are fast moving consumer goods (FMCGs) companies, actively financing into false solutions with little emphasis on reuse-based alternatives in their product delivery systems. Their contributions for reuse-based alternatives are incredibly underwhelming with only 39 out of 265 projects from 2018 to April 2021. For three years in a row, Coca-Cola, …
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